The Brand

The adventurers of the urban wilderness, globetrotting jetsetters and new business thrill seekers have lifestyles that demand high-performance. These people are on their own mission in the world and must maintain a high level of effectiveness with style, ease and fun.

Koyono has grown organically from the input and involvement of this tribe, designing sophisticated, yet simple apparel and accessories that solve our problems with style, performance and utility in mind.

Company History

Koyono incorporated in the State of Ohio, USA in 2000 when the company began to explore the changing habits and lifestyles of professional adults. The company's primary goal was to create a new brand of apparel and accessories for the "Mobile Professional." Being able to transport and easily use the things that allow these people to “stay connected” (i.e. cell phone, PDAs, laptop computers), while looking good, was an opportunity Koyono set out to exploit.

In February of 2003, Koyono successfully launched its flagship line of outerwear, The BlackCoat™, at the Chicago Collective and Las Vegas Magic Show. The company quickly authorized 30+ retailers in Japan and the US to sell the BlackCoat line, and launched internet sales though Koyono.com and Amazon.com.

As sales expanded to 8 countries, the company noticed a common link between many of its customers - they were creative, knowledgeable and/or entrepreneurial. At the same time, the company struggled to maintain passion around a brand for "Mobile Professionals." The lifestyle appeal for this group did not seem to resonate the image Koyono sought. It was time to refine the brand.

It did not take long for the light bulb to go off and the "Lifestyle Purveyors for GAI.™" identity was born. Public buy-in was evident, highlighted by MTV's request to include The BlackCoat in the celebrity gift bag program for the 2004 MTV Movie Awards and VH1 Hip-Hop Honors.

Koyono continues to expand its product and service offering and looks forward to finding innovative ways to meet the lifestyle needs of GAI™.