Independence, Achievement and Fun

Koyono envisions a new world of entrepreneurial endeavor across all industries, where people break free from corporate and social paradigms to create new, expansive, and mutually beneficial market opportunities. These people have to understand White Collar society, and do Blue Collar work in order to get their endeavors off the ground and ultimately make them successful.

Koyono refers to this group as GAI, and coined the work that they do as "Grey Collar." From meeting with a Managing Partner of a Venture Capital firm, to packing and shipping orders in the warehouse, GAI must look the part, stay connected to their business, and hopefully have fun and be inspired. Koyono's mission is to make the adventures of GAI easy with style, performance and utility.  

At Koyono we just want to "Be GAI." This means many different things depending in which context GAI is. When it comes to business and products, we synthesized down to three things: Simplicity, Sophistication and Spirit. In order to get a better sense of what we mean, below is a brief description of each word.

Simplicity - Less Is More

Koyono believes the world is already complex. We make things simple by creating products and services that exceed your expectations in very specific ways.

• Innovative, useful products.
• Implicit quality.
• On time service.
• Appropriate.

Sophistication - Experience, Understand, Refine

To Koyono, Sophistication is reaching the highest possible standard in core competencies by gaining experience, understanding what there is to learn, and stopping to ask if something can be done better.

Spirit - Exploration, Mission, Fun

Koyono is a creative company, open to understanding the future today. We are committed to our core products and services, but explore things that others might consider “crazy.” Some of the things we do are directly related to our core, while some are not. In the end, we have a broader understanding and experience that does not limit what is possible.