
Independence,
Achievement and Fun
Koyono envisions a
new world of entrepreneurial
endeavor across all industries, where people break free from corporate
and social paradigms to create new, expansive, and mutually beneficial
market opportunities. These people have to understand White Collar
society, and do Blue Collar work in order to get their endeavors off
the ground and ultimately make them successful.
Koyono refers to
this
group as GAI,
and
coined the work that they do as "Grey Collar." From meeting with a
Managing Partner of a Venture Capital firm, to packing and shipping
orders in the warehouse, GAI must look the part, stay connected to
their business, and hopefully have fun and be inspired. Koyono's
mission is to make the adventures of GAI easy with style, performance
and utility.
At
Koyono
we just want to "Be GAI." This means many different things depending in
which context GAI is. When it comes to business and products, we
synthesized down to three things: Simplicity, Sophistication and
Spirit. In order to
get a
better sense of what we mean, below is a brief description of each word.
Simplicity
- Less Is More
Koyono
believes the world is already
complex. We make things simple by creating products and services that
exceed your expectations in very specific ways.
• Innovative, useful products.
• Implicit quality.
• On time service.
• Appropriate.
Sophistication
- Experience, Understand, Refine
To
Koyono, Sophistication is reaching
the highest possible standard in core competencies by gaining
experience, understanding what there is to learn, and stopping to ask
if something can be done better.
Spirit
- Exploration, Mission, Fun
Koyono
is a creative company, open to
understanding the future today. We are committed to our core products
and services, but explore things that others might consider
“crazy.”
Some of the things we do are directly related to our core, while some
are not. In the end, we have a broader understanding and experience
that does not limit what is possible.
|