The New BlackCoat AirGo all the rage at VH 1 Hip Hop Honors

CLEVELAND, OH - October 10, 2004 - Koyono Co. announces today that VH 1 gave the host, performers, and presenters who appeared at the VH 1 Hip Hop Honors the new KOYONO BlackCoat™ AirGo raincoat as a thank you gift. The AirGo will not be available to the general public until October 18th, 2004.

The event was taped in New York on October 3rd, 2004 and will air on VH 1 October 12th and features performances by, and tributes to, hip hop pioneers like Run DMC, KRS-One, DJ Hollywood and Public Enemy.

The KOYONO BlackCoat™ Classic was given to presenters and performers at the MTV Movie Awards in June 2004 and received rave reviews from many of the guests, including Shawn Wayans, Jim Carrey, Will Ferrell, Lil’ Jon, Brian Chase (Yeah Yeah Yeahs), Burt Reynolds, Andy Richter, Andy Dick, Rebecca Romijn-Stamos and many others. VH 1, a corporate sibling of MTV, sought out KOYONO to provide a similarly popular gift for the Hip Hop event.

Jeasung Yoo, KOYONO’s lead designer was happy to oblige. “We receive a wealth of feedback from our customers, particularly those in creative professions. They offer invaluable ideas and insights.

One celebrity customer, who requested anonymity, recently stated, “I've worn this coat all over the U.S. and seven countries in all types of weather, and I can honestly say it's the best business coat I have found. The BlackCoat is truly an innovation."

The patent pending* BlackCoat™ AirGo incorporates a number of materials and features found in sports outerwear, but in a form, fit and finish more accustomed to the catwalk than the wilderness. AirGo incorporates a sturdy, ultra-light, breathable lining with a shell composed of the newest fabric technology by Nextec®. This combination offers the best available protection from wind and rain, with enhanced breathability and wrinkle resistance. The raincoat weighs less than 2 lbs. (900g) and folds easily into a package the size of a magazine, enabling the geniuses artists and innovators to keep it close-at-hand all the time. The raincoat also includes 8 compartments designed for the needs of people on-the-go, like cell phones, PDA’s, passports and music players like the iPod.

For more information on BlackCoat AirGo visit: http://koyono.com/products/

VH-1 Hip Hop Honors

KOYONO is a purveyor of apparel and accessories with industrial elegance for geniuses, artists and innovators (G.A.I.) with urban lifestyles. KOYONO markets products through retail stores in Europe, Japan, and across the United States and through on-line stores at koyono.com and Amazon.com. KOYONO was founded in 2001 and has offices in Cleveland, OH and Durham, NC as well as operations in Pennsylvania, Washington State and Michigan.