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Koyono BlackCoat Steals The Show at the MTV Movie Awards 2004

Posted by Koyono Staff on

CLEVELAND, OH - June 10, 2004 - Koyono Co. announces today that their BlackCoat Classic was selected by MTV to be given as gifts to the host, and several presenters/performers who appeared at the MTV Movie Awards, Saturday June 5th 2004 in Los Angeles, CA. Lindsay Lohan hosted the event, with performances by D 12 with Eminem, Beastie Boys and the Yeah, Yeah, Yeahs. Presenters included Eve, Jimmy Fallon, Snoop Dogg, Halle Berry, Dave Chappelle, Kirsten Dunst, Kate Hudson and Tobey Maguire.

According to a statement released by MTV, the BlackCoat was chosen because it is unique, innovative, luxurious, hip and cutting edge. [P]roducts are chosen [for this event] that will appeal to the participating talent, their lifestyle and the shows creative.

Jeasung Yoo, designer of the BlackCoat appreciates the attention, but isnt entirely surprised. According to Mr. Yoo, This is a great fit for us. All the Koyono products have been selling well internationally, primarily to this curious collection of geniuses, artists and innovators. Its all about looking good while youre multi-tasking. Our list of customers includes a lot of famous and highly capable people.

Koyono has met with explosive growth this year with 20% sales growth each month, selling into 8 countries and achieving top sales ranking on in two categories: wallets and travel coats.

The patent pending* BlackCoat Classic incorporates a number of materials and features found in sports outer wear, but in a form, fit and finish more accustomed to the catwalk than the wilderness. The Polartec vest/liner, though invisible when integrated with the shell, can be removed and worn separately as stylish active wear, leaving the Ultra-Waterproof Dupont Supplex shell with Hytrel Waterproofing technology to act as a lightweight, high-fashion and high-performance rain coat. This 3-in-1 design makes BlackCoat Classic applicable to dress and casual situations throughout most the year in most environments. The BlackCoat also features 11 pockets, crafted to discretely transport the effects and technology that typically encumber active people, like cell phones, PDAs, passports, music players and even a small laptop.

Koyono is a purveyor of apparel and accessories with industrial elegance for geniuses, artists and innovators (G.A.I.) with urban lifestyles. KOYONO markets products through retail stores in Europe, Japan, and across the United States and through on-line stores at and KOYONO was founded in 2001 and has offices in Cleveland, OH and Durham, NC as well as operations in Pennsylvania, Washington State and Michigan.

Jay Yoo


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